Mittelstand Alliance Africa

because actions speak louder than words…

Message from President Macky Sall to the BVMW and the German Mittelstand

H.E. President Macky Sall of the Republic of Senegal sent out a personalised message to Germany from the International Conference on the rise of Africa, which took place in Dakar from the 17th to the 19th of January. His message was made in unison the President of the Federal Association of German Mittelstand Enterprises (BVMW) - Prof. dr. h.c. Mario Ohoven and the other 300 directors of the BVMW who were gathered for their biannual national conference in Düsseldorf. The message called on all German Mittelstand companies to invest in Africa and especially in Senegal.


“Away from the Popcorn-Mentality: We promote sustainable projects and cooperation on an equal footing!”

The strong economic development that has followed pioneering reforms in the last years is laying the foundation for a never before seen upswing in Africa. With an average economic growth of 4.7% between the years of 2000 and 2017, Africa is now a continent of opportunity for German mittelstand companies - a continent of entrepreneurial and societal potential. However, we also know that the continent needs strong partners by its side inorder to support this development, to promote it and to make it into a sustainable success.

The Mittelstand Alliance Africa (MAA) has set for itself the goal of being a strong voice for the Mittelstand in Africa and Germany; through cooperation with partners in the world of politics, civil society, diplomacy and African entreprenuers, we seek to enhance the prospects of Africa’s perception as a strong partner.  As in the case of Germany, the bulk of the African continent’s economy depends on small and medium-sized enterprises (SMEs) which contribute the lion’s share to national economies, and which are the driving force for Innovation and Know-How.

As a nationwide and cross-industry German-African corporate network, the Mittelstand Alliance Africa is committed to the sustainable promotion of Mittelstand firms in Africa. It supports German Mittelstand companies in their engagement in Africa, while making connections and simplifying networking between small and medium-sized enterprises in both regions.


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